UTM Builder for global ad platforms

Build a working UTM-tagged link in under a minute: paste the URL, pick a platform preset, get the link plus a QR code. Free, no sign-up.

Choose a platform
source and medium will be filled in by industry standard
https://example.com/pricing/
Traffic source — google, facebook, linkedin
Traffic type — cpc, paid_social, email, qr
Campaign name in lowercase Latin — summer_promo_2026
Ad / creative identifier — banner_top, video_30s
Keyword or macro — {keyword}
Heads-up
utm_source, utm_medium and utm_campaign are required. utm_content and utm_term only make sense when you have multiple ads or keywords. All values — lowercase Latin, separated by _ or -.
Final link

Why tag your links with UTM

UTM tags are the «barcode» of your marketing links. Without them Google Analytics dumps every paid click into «direct / none» and you can’t tell which campaign brings revenue and which one burns budget.

  • 1Break down traffic by source, campaign, and individual ad
  • 2Measure conversion and revenue per source/medium/campaign combination
  • 3Feed conversion data back into Google Ads / Meta for smart-bidding optimization
  • 4Pass the source down to your CRM so sales sees where the lead came from
AdMetric

Connect UTM to real revenue

AdMetric automatically pulls UTM data from Google Ads / Meta and deals from HubSpot / Salesforce. Calculates CPL and ROMI per source/medium/campaign combination — no manual joining. 7-day free trial.

Try AdMetric →